Apple is increasingly threatened in the smartwatch market share after Samsung launched the Galaxy Watch 4 with Google's WearOS.
A report from Counterpoint Research shows that Samsung managed to increase its market share significantly in the third quarter of 2021. This increase is none other than supported by the popularity of the Galaxy Watch 4 series which comes with Google's WearOS. Another positive impact is the highest jump in market share of Google's WearOS platform in nearly 8 years of existence.
Quoted from Digital Trends (23/11), Apple is now increasingly threatened by Samsung in terms of the smartwatch market share. While it doesn't reveal exact figures for Samsung, Counterpoint shows Apple lost 10% of its smartwatch market share in one year.
Meanwhile, Google's WearOS which in 2020 had a 3% market share, can now secure 17% of the market. Apple currently maintains a slim lead by owning 22% of the global smartwatch market.
Please note, the data comes from records for the third quarter of 2021. This means that before Apple launched the Apple Watch Series 7. Most likely, the Cupertino company will bounce back after data for the last quarter of 2021 comes out.
However, Samsung's decision to switch its new Galaxy Watch from Tizen OS to Wear OS was very appropriate and was able to secure market share for the third quarter of 2021. After the Watch Series 7 comes out, Google and Samsung will have to prepare for competition and may be anxious to be able to maintain position in the next quarter.