iPhone 13 demand strong, Apple bends Xiaomi in global market

Despite the overall decline, Xiaomi officials added that the market share of Xiaomi's premium class phones has increased.

Xiaomi recently officially shared its quarterly performance report for the third quarter of this year. In this report, the company reveals its revenue and shipments of their phones globally, although it appears the company has been taken over by Apple in Q3 2021.

Xiaomi has a 13.5% market share in the global mobile phone market, with shipments reaching 43.9 million units, according to Canalys data report. This means that the company is in third place, down from a 16.7% market share in the previous quarter. On the other hand, Apple has secured second place, overtaking the Chinese company, with a market share of around 15% in the third quarter.

According to Xiaomi President Wang Xiang, the company's third quarter performance experienced a slight decline. However, the reason Apple is overtaking it is due to the strong demand for the iPhone 13 series. In addition to the 2021 iPhone lineup, the senior official stated that the chip shortage in this quarter is also affecting the company's mobile phone shipments. The executive believes the shortfall may impact shipments of a significant 10 to 20 million units of the device.

Despite the overall decline, Wang Xiang added that Xiaomi's premium class mobile phone market share has increased. In the first three quarters of 2021, the company shipped a total of 18 million high-end phones, which accounted for 12.8% of its total shipments. This is up 8% over the same period from last year. The Xiaomi President further added that the company will continue to follow the high-end segment strategy while also making efforts in other segments.

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